Engagement Options: outcomes-based revenue system for technology companies
Outcomes-based revenue systems for technology companies
Revenue generation is a holistic journey built on disciplined learning, customer behaviour data, and systems that make growth predictable
Revenue Operating System
Fractional Chief Revenue Officer:
(for other currency pricing please reach out.)
12 Month Engagement
Custom Fee
Best for: Leaders who want an experienced revenue operator to build a repeatable motion without hiring a full-time CRO.
What you get:
Everything in 6-month motion +
Repeatable Sales and Revenue Process and Technical Stack
AI and emerging tech are applied as force multipliers (more output, transparency)
Churn prevention is designed early (risk signals and retention behaviours)
Support and manage GTM hires with performance metrics
Preparation and participation in prospect meetings
Cadence: weekly operating review, ongoing
customer learning loop, and a monthly system update
Structure: Custom
Revenue Operating System
Project Engagements:
(for other currency pricing please reach out.)
Option A – 1 month: Quick Starter
US$1,800
(US$900 paid in advance, US$900 paid in arrears on completion of outcome)
Best for: Leaders who want a defined start/end with a baseline revenue system
What you get:
Map current revenue generation capability
Complete GTM readiness assessment and provide a report
Provide GAP analysis to ideal state
Cadence: weekly operating review, ongoing customer learning loop, and a monthly system update.
Structure: custom
Revenue Operating System
Project Engagements:
(for other currency pricing please reach out.)
Option B – 3 months: Prove the Motion
US$4,000 / month
(US$2,000 paid monthly in advance, US$2,000 paid monthly in arrears on completion of outcome)
Best for: Leaders who want a defined start/end with a baseline revenue system
What you get:
Everything in Quick Starter +
Validate ICP, IBP, messaging, and willingness-to-pay with disciplined experiments
Establish funnel definitions and baseline metrics
Define value statements and prepare outreach messaging
Start outreach to ideal customers and ideal buyers
Deliver a practical playbook v1 plus a 90-day roadmap based on real data.
Cadence: weekly operating review, ongoing customer learning loop, and a monthly system update.
Structure: custom
Revenue Operating System
Project Engagements:
(for other currency pricing please reach out.)
Option C – 6 months: Build the Motion
6-month commitment
US$3,000 / month
(US$1,500 paid monthly in advance, US$1,500 monthly paid in arrears on completion of outcomes)
Best for: Leaders who want a defined start/end with a baseline revenue system
What you get:
Everything in Option B +
Assistance with preparation for prospect meetings
Operationalise the proven motion so a team can run it (enablement + onboarding)
Deepen instrumentation by segment/channel; reduce cycle times.
Validate ideal customer and ideal buyer persona, plus pricing
Cadence: weekly operating review, ongoing customer learning loop, and a monthly system update.
Structure: custom
Revenue Clarity Sprint
2-Hour working session
Price: Free
For leaders who need clarity before committing to a bigger engagement.
- Leaders unsure why revenue is inconsistent
- Teams struggling to convert interest into deals
- Companies wondering whether the issue is ICP, messaging, sales process, proof, pricing, or execution
- Leaders considering hiring salespeople but unsure whether the sales motion is repeatable yet
What’s included:
Review of your current revenue motion
Revenue system scorecard
Identification of the likely constraint
30-day actions
Follow-up Revenue Clarity Snapshot
Conferences, on-site meetings and visits, etc., are priced on a time and materials basis
Next step: If you are seeking product-market fit or expanding into the USA and want a measurable revenue operating system, book a fit call.